User Persona and Empathy Map

Create a user persona and empathy map based on the information you gathered during today's activity.

User Persona
Background:

• Engineer 
• Naturally skinny body build

Demographics:

• Male
• Age 20-30
• Urban dweller

Values:

• Want to build muscles but not expend too much time doing so (all about efficiency, also work long hours)
• On computer or mobile most of the day

Empathy Map

Think and feel: thinking about his job most of the time--how to design the most efficient algorithm? But also partially preoccupied with building muscles because he wants to overcome his 'nerd' image. Worries about how to balance both given limited time. Typical of overachievers, he aspires to excel in both areas and wants to optimize path to do so.

Hear: hear from friends all the time that he needs to buff up because he is too skinny for a guy. Main focus: legs and arms.

See: sees all the bodybuilding resources out in the market...including supplements, workout routines (P90X, Crossfit, etc.) on multiple platforms (online, TV, mobile, etc.).

Say and do: focus on working out. Downplays time spent on work.

Pain and gain: expends a lot of energy in trying to bulk up, but have yet to see much results.